Case Study
Abaar
- Kitchen & Bar
From naming to branding, we shaped Abaar into a space that celebrates food, conversations, and sundowners
Challenges
The Problem We Stepped Into
Abaar approached us with the vision of creating Udaipur’s first rooftop kitchen & bar that would redefine the city’s nightlife through sundowner parties, crafted cocktails, and boho-chic vibes.
They needed:
A distinctive name and identity that stood out in Udaipur’s F&B landscape
A brand positioning that captured both premium appeal and inclusivity
Performance marketing & advertising to drive visibility and footfall
Social media storytelling to make Abaar a lifestyle choice, not just a venue
Solutions
From Sketch to Scale
We built Abaar from the ground up, starting with the name inspired by Rajasthani roots, meaning “Now.” This philosophy of living in the moment became the soul of the brand.
Our work included:
Designing a logo and branding system that reflected bohemian elegance with a luxe edge
Creating brand guidelines and visual storytelling for consistency across touchpoints
Executing performance marketing campaigns to generate awareness and targeted reach
Running advertising and social media marketing, curating content that highlighted sundowners, cocktails, community events, and the Abaar vibe
Results
What Changed After Launch
A measurable shift in performance, perception, and user behavior—here’s what the post-launch story looked like:
Abaar emerged as the pioneer of Udaipur’s sundowner culture and a household name for both locals and tourists.
Established Abaar as Udaipur’s go-to rooftop kitchen & bar
Created strong brand recall through cohesive identity and storytelling
Scaled visibility through effective performance marketing and digital campaigns
Built a loyal online and offline community, making Abaar not just a venue but a cultural movement of the “now.”
Key Performance Metrics
A strategic overhaul delivered tangible business outcomes. Here are the metrics that reflect the success of our collaboration.
42%
Conversion Rate
1.8x
Increase in Organic Traffic
2x
Mobile Engagement
80%
Returning Customers
What We Prioritized
Brand Refresh
A clean, luxurious, and modern brand identity system.
Mobile-First UX
Intuitive flow for fast product discovery and checkouts.
High-Trust Visual Language
Studio-grade visuals to elevate perception.
Growth Integration
Data tracking, UTM design, and scalable performance infra.