Case Study
Zavii
- 925 Silver Jewellery
From identity to presence, we shaped Zavii into jewellery that shines with style, simplicity, and soul.
Challenges
The Problem We Stepped Into
Zavii approached us with a vision to transform their family-run jewellery legacy into a modern e-commerce brand. Their requirements included:
A refreshed brand identity & logo to reflect sophistication and modernity.
Performance marketing to drive visibility and conversions for their everyday silver jewellery collections.
A strategic social media presence with premium lifestyle content, storytelling, and influencer collaborations.
A content mix highlighting product close-ups, flat lays, lifestyle shots, and celebratory campaigns tailored for both women buyers and men as gifters
Solutions
From Sketch to Scale
Rebranded Zavii’s logo to embody elegance, minimalism, and timeless sophistication aligned with their “everyday occasions” philosophy.
Designed a performance-driven marketing funnel to build awareness, retarget interested audiences, and maximize conversions within their pricing range (₹2k–₹5k).
Curated and managed social media strategy & execution featuring:
High-quality visuals (product close-ups & lifestyle shots).
Storytelling around heritage meets modern design.
User-generated content and influencer collaborations to boost reach.
Celebratory campaigns for gifting occasions (birthdays, anniversaries, festivals).
Maintained a consistent color tone (white, gold & accents of vibrant hues) to communicate sophistication with vibrancy
Results
What Changed After Launch
A measurable shift in performance, perception, and user behavior—here’s what the post-launch story looked like:
Zavii successfully transitioned into a recognizable digital-first jewellery brand with a strong online identity.
Grew their social media community and engagement through aspirational yet approachable content.
Increased brand visibility among women (23–40 years) as everyday wear buyers, while also capturing men as a gifting audience.
Achieved higher conversions through performance marketing, with minimal jewellery pieces under ₹2k performing strongly for daily wear and gifting campaigns.
Established Zavii as a sophisticated, design-centric silver jewellery brand, standing apart with its blend of heritage roots and modern e-commerce identity.
Key Performance Metrics
A strategic overhaul delivered tangible business outcomes. Here are the metrics that reflect the success of our collaboration.
42%
Conversion Rate
1.8x
Increase in Organic Traffic
2x
Mobile Engagement
80%
Returning Customers
What We Prioritized
Brand Refresh
A clean, luxurious, and modern brand identity system.
Mobile-First UX
Intuitive flow for fast product discovery and checkouts.
High-Trust Visual Language
Studio-grade visuals to elevate perception.
Growth Integration
Data tracking, UTM design, and scalable performance infra.